The Alzheimer’s / Dementia Rotary Action Group (ADRAG) is proud to introduce a new visual identity designed to reflect our mission, our growth, and our unwavering commitment to individuals and families affected by Alzheimer’s disease and other dementias.
As ADRAG has expanded its global reach, connecting Rotary members, caregivers, healthcare professionals, researchers, advocates, and community leaders around the world, it became increasingly important to establish a visual identity that is both memorable and meaningful.
At the center of the new logo is the ADRAG name itself, presented in a clean, modern format that is easily recognizable across digital platforms, printed materials, presentations, social media, and event signage.
The most distinctive element of the design is found within the letter “D,” where the silhouette of a human profile has been thoughtfully incorporated. This feature serves as a powerful reminder that our mission is ultimately about people. Every diagnosis impacts an individual, a family, a circle of caregivers, and an entire community. The human profile symbolizes dignity, compassion, awareness, advocacy, and hope.
The color palette draws inspiration from Rotary’s trusted and recognizable brand while introducing a fresh visual treatment that reflects ADRAG’s unique focus on brain health, dementia awareness, education, support, and advocacy.
The new identity was created with versatility in mind. Whether displayed on a conference booth, educational resource, website, social media graphic, newsletter, or awareness campaign, the logo remains clear, professional, and instantly identifiable.
Most importantly, the new logo reflects the evolution of ADRAG itself. What began as a shared commitment among Rotarians to address Alzheimer’s disease and dementia has grown into a global movement dedicated to raising awareness, reducing stigma, supporting caregivers, promoting brain health, and connecting communities with resources and hope.
While our visual identity may be evolving, our mission remains unchanged.
ADRAG continues to work toward a future where individuals living with Alzheimer’s disease and dementia receive understanding, support, dignity, and care—and where families never face the journey alone.
The new logo represents more than a design. It represents the people we serve, the communities we support, and the hope that drives our work every day.
Together, we continue the fight against Alzheimer’s disease and dementia while building more compassionate and dementia-friendly communities throughout the world.
